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Project Ethos Brings its Signature Edge to New York Fashion Week

LA based Event Makes its Mark With an Array of Runway Style, Live Performance and Art

FOR IMMEDIATE RELEASE

NEW YORK, NY (September 10th, 2014) – Project Ethos, powered by French Tuesdays welcomed over 500 guests at the New York Fashion Week debut Tuesday night, September 9th, 2014 at Marquee New York. Sponsors included Canard Duchêne, Avita Premium Artesian Water and Java Monster. Television personality Sharon Carpenter hosted the evening, which celebrated rising talents in fashion, music and art from New York and across the U.S.

An industry meet and greet at 7pm hosted by Gardein featured an array of vegan, plant-based appetizers.

The 8:30pm fashion show opened with New York natives SACHIKA presented by Avita Premium Artesian Water and their new collection “Enchanted” followed by Liberty Garden whose mission of “buy one piece, save one life” supports Doctors without Borders and brings Malaria treatments to those in need. Italian brand M.Bottiglieri brought structured and sophisticated pieces to the runway followed by season 11 Project Runway alum Richard Hallmarq featuring his signature, all black collection.

Phoenix Entertainment presented a surprise aerialist performance between the fashion show sets that stunned the audience. The 9:30pm fashion show had Los Angeles based, The Ashley Michaelsen Collection “Toxic Romance” followed by loungewear and underwear line, Wood Underwear. Aleena Khan made her NYFW premiere with jewel tones and hand embroidering before season 7 Project Runway alum Jesus & Antonio Estrada closed with a couture show.

Hair styling was provided by Tomoko Shima Hair Salon and Eiji Morita Kiyora Salon and make up artistry provided by Yuriko Saijo for Eiji Kiyora Salon. A musical performance will take place at 9pm. Past music performances at Project Ethos include Grammy Award winning Bruno Mars, Colbie Caillat, and One Republic before they rose to stardom.

DJ Alex Ortega kicked off the after party along with live art by Tripp Derrick Barnes of Pop Neoism and Royce Bannon and a digital art display by Joshua Kogan Photography. Vendors included Shop Ethos, Jimmie Joy Jewels and a charging station by Speck featuring Candywirez.

Notable attendees included Smush Parker of the LA Lakers, R&B group Allure, Joe Simpson, buyers from Nordstrom, Bergdorf Goodman and more.